There is a long standing misconception, thank you hippie movement, that manliness is directly connected to messiness. An unkempt appearance is more natural and therefore more true to the wild heart of males. Well unless you still live in a cave you’ve been deceived. Men who take pride in their appearance (and smell) get more dates, better mates, and hire paying jobs. (Look it up, it’s science.) Assisting for over half a century in the manly care of men is Proraso. Since 1948 they have been making shaving easier and more pleasurable. 

One of their most beloved products is their Hydrating After Shave Balm. Specially formulated to sooth the skin after shaving and prevent irritation. Hydrating After Shave Balm is made with aloe extract for a soothing sensation that moisturizes, and vitamin E for added antioxidants. If you’re ready to give up the damp dirty of the neolithic period, Proraso Refresh After Shave Lotion is ready to help you become a man well hewn.